For Freelancers, Consultants & Small Agencies

How to Increase Profits by 66% by changing your Pricing & Selling Model

Grow your capacity & increase your profits by adopting a value based pricing & selling strategy

 

  • Are you working super hard for your clients but not being as profitable as you would wish?

  • Do you over service clients (and they are still not happy!)?

  • How often are you increasing your prices?

I get it!  It was an issue for me when I ran my agency and is an issue for many agencies that I work with. We work really hard to delight our clients yet they still want more or don't seem to value the work we deliver! 

 

The thing is that traditionally agencies have sold their time or fixed project-based fees based on the tasks they are delivering but this approach no longer works. There is a fundamental mismatch between what the client is buying (certainly not your time or tasks) and what you are selling them.

 

There is a solution:

 

If you can align your product/service to the client's needs, desires, pain points and most importantly, the oucomes and impacts they are seeking, then you will be able to charge bigger fees, become more profitable and have stronger long term relationships with your clients.  And in this course I am going to show you EXACTLY how to change the way you sell and deliver your service using a value based pricing and selling approach.

 

You will get life time access to this course so it won't be a huge drain on your time and you can use it a reference when you need it and YES these approaches will work for all kinds of agencies, including YOURS.

Here's What's Inside The Value Pricing & Selling Course

  • Look at the 3 traditional ways agencies sell, and why they are no longer fit for purpose

  • Outline the concepts of value selling and how this will build much stronger relationships with your clients

  • Teach you how to better understand your clients, so you speak their language - especially when selling

  • How taking a value pricing and selling approach will significantly increase your profits almost immediately

  • How and when to have the value conversation with your clients

  • How to use pricing anchoring to get the best deal from the client

  • Outline some common objections and barriers you may have about switching your pricing model to a value based model

By the end of this course, you will have some new tools, downloads and techniques to attract the ideal customers, confidently charge higher fees and generate more profits.

 

Imagine your agency with a set of clients that are more than happy to pay your fees because they really value what you deliver and can tie the outcomes and impacts of your work to their bigger business vision.  With this course you will be taking the first steps towards better profits, longer term clients and a full order book.

My Story

I started my marketing agency back in the early 90s and over the next 11 years, grew the agency to 25 staff with turnover of £1.5 million before selling the agency and retraining to become an agency coach.

 

Over the past 14 years, having worked with over 250 agencies, I have seen time and again that if there isn't a solid consistent sales and marketing/business development strategy in place, the agency will hit a period of feast and then famine. And staring at an empty order book is not a good place to be and you are forced to make poor decisions such as discounting or taking on the wrong kind of clients.

 

This has happened to me and many other agency owners and I want to make sure that it doesn't happen to you!

 

I know it's hard enough when you are a freelancer or a one person agency, and I want to support you to create the strategies to ensure you have a consistent pipeline of ideal target clients.

 

The Agency Selling System is born out of this desire to support smaller agencies who may not be ready to join my Self-Running Agency Implementation Group but nevertheless want to learn the best practice strategies for their sales and marketing.

My Story

I started my marketing agency back in the early 90s and over the next 11 years, grew the agency to 25 staff with turnover of £1.5 million before selling the agency and retraining to become an agency coach.

 

Over the past 14 years, having worked with over 250 agencies, I have seen time and again that if there isn't a solid consistent sales and marketing/business development strategy in place, the agency will hit a period of feast and then famine. And staring at an empty order book is not a good place to be and you are forced to make poor decisions such as discounting or taking on the wrong kind of clients.

 

This has happened to me and many other agency owners and I want to make sure that it doesn't happen to you!

 

I know it's hard enough when you are a freelancer or a one person agency, and I want to support you to create the strategies to ensure you have a consistent pipeline of ideal target clients.

 

The Agency Selling System is born out of this desire to support smaller agencies who may not be ready to join my Self-Running Agency Implementation Group but nevertheless want to learn the best practice strategies for their sales and marketing.

Rob supported me to evolve our proposals and costings to sell on value rather than time. This has had a significant impact on the bottom line: after evaluating the profitability of the business, he has helped us increase profits by 66%.

 

The contents of this course are based on sound practical ideas that I could begin using immediately

Anna Pedroza, Director, Pedroza Comms

30-Day Money Back Guarantee

If you are an agency owner that aspires to grow your agency and have the time to invest in this programme, then I am confident you will get at least 10 times the value you invest in the programme but I want all my members to be 100% happy.  

 

So provided you have engaged in the programme (watched the content and showed up in the discussion forum) yet for whatever reason you are unhappy, simply drop me an email within the first 30-days explaining why and I will refund you 100% of your investment.

Class Curriculum

Introduction to value pricing & selling

Matching what the client is buying to what you are selling

The price is right!

The value selling conversation

Frequently Asked Questions

Summary

FAQs

Below are some of the commonly asked questions about the programme

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