Dear Frustrated Freelancer, Consultant or Small Agency Owner,
Boy, it's been a challenging year! So many unknowns and so many ups and downs!
Talking of which, have you ever been in the feast or famine cycle? You know, the one where you win some new projects, get super busy, have no time to do any new business development (i.e. sales & marketing) and then projects come to an end. You are now you are staring at days with no new work.
It's a crappy place to be and sadly, we end up making poor decisions such as taking on any kind of work (which becomes hard to deliver because it isn't where you typically excel) or discounting to win a project.
Yet, it doesn’t have to be this way.
If you want to consistently fill a pipeline of ideal target customers (or if you want to keep you pipeline filled so you can start growing into a bigger agency) then you need to follow some simple steps AND you need to implement these steps persistently and consistently.
These are the steps that I outline in The Agency Selling System.
They are not overhyped 'silver bullet' strategies to help you get rich quick (which, despite what some slick-haired youngster will try and sell to you on Facebook, really don't exist) but rather a set of logical pragmatic guided steps that I have used with over 250 small agencies to help them grow or maintain a great work/life balance doing profitable work they love.
These steps work, whether you are a freelancer who wants to always know where their next project will come from. A consultant who wants to build their brand and win high-value contracts or a small agency, wanting to win enough business to grow beyond just themselves.
I've taken 11 years of growing my own agency together with 14 years of coaching all types of marketing agencies and documented the exact steps I have used with these high-paying private coaching clients, to grow their agency by creating a consistent pipeline of new business.
This system has worked time and time again.
Inside the programme, you'll be guided through the steps laying out exactly WHAT you need to do... and WHEN you need to do it.
- You'll create complete clarity around your market niche and your ideal target customer
- We will use The DNA Identifier to develop a marketing strategy that you and your audience will love
- You'll learn how to identify your 5* Prospects
- Create winning proposals and pitches
- Learn the secrets to retaining and growing clients to create raving fans who refer you
And if you thinking "sounds great but I don't have time to join a group like this" (after all you already have an overflowing plate!) then the very first module of the programme is going to teach you how to win back 30-minutes a day which you can use to work on this programme which means working on your new business.